B2B Marketing with Your Buyer as the Hero
Businesses sell best when their buyer is at the center of everything they do. At McCormick Marketing, we make your prospects the hero of the story, even in the most complex B2B marketing environments.
Our Services
With 40+ years of combined marketing experience, our team has outfitted buyers like yours with red capes across a variety of industries, including SaaS-based health-tech, HR software, employee benefits, commercial real estate, and international trade.
Content
Content is king. We produce high-quality written and video content, such as webinars, case studies, solution sheets, white papers, e-books, blogs, newsletters, podcasts, product demos, and more.
Campaigns
Content may be king. But context is the kingdom. To ensure your content is seen in the right places by the right people at the right time, we target only the most effective channels for reaching your audience.
Graphic Design
To help you make a lasting impression, our design team puts your buyers at the center of everything they do. Whether it’s a long-form white paper, an infographic, or a simple social media post, your buyer truly “sees themselves” in our work.
Digital Marketing
There’s a lot of noise in the B2B world. To ensure your organization stays top of mind, we optimize your website, elevate your social media presence, and leverage marketing automation tools.
Strategy
Whether your business is just starting out, needs a brand refresh, or wants to modernize your approach to marketing, we’ll help you determine where to invest your resources and measure the impact of your marketing dollars.
Our Approach
We start with you — your why, how you differentiate yourselves, and finally, your products or services. Then, we focus on understanding your buyer, the challenges they face, their biases, and their motivations. Other elements of our approach include:
Focus on Storytelling
Stories work. We uncover your most compelling narratives and craft deliverables that convey your unique value proposition while positioning your buyer as the real hero.
Data-Driven
Decision Making
Marketing is an investment. We do everything we can to ensure every dollar you spend has a net positive impact on your business goals.
Strong Collaboration
We’re an extension of your team. To ensure an effective partnership, we encourage input from executive leadership, sales, product, customer success managers, and other stakeholders.
Our Successes
Learn about some of our team members’ successes from their professional careers and contract work.
Building Pipeline and Driving Sales
For an employee benefits administration technology provider, we influenced $49.2M in sales by planning, producing, and promoting 26 thought-leadership webinars with an average of 770 registrations and a 49% attendance rate. Additionally, our production and promotion of over 80 e-books, guides, infographics, case studies, and white papers contributed $35.7M to the sales pipeline.
Amplifying Reach and Revenue
For a leading AI-enabled patient experience solution provider, we developed and executed digital and content marketing campaigns that helped grow the pipeline from $8.2M to $27.4M, boosted website traffic by 39%, and increased social media engagement by 77% over two years.
Elevating Brand Presence and Engagement
At a top telehealth software company, we developed an 18-month content calendar and a comprehensive product messaging matrix, addressing 20 buyer pain points and producing content for a new corporate website that significantly enhanced brand presence and engagement.
Testimonials
Hear what others say about working with McCormick Marketing.
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McCormick Marketing is a true extension of our team, making it easy to collaborate or shift gears when need be.
Brad Goldsmith, CEO, MDsyncNET
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The messaging and design they created for my brand were spot on. And the process was so transparent.
Stephen Brower, President of Brower Real Estate Services
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They’ve done a tremendous job highlighting our clients’ successes and helping us forge meaningful connections with our prospects.
Brett Cunningham, Director of Outbound Sales, CITTA Brokerage